
Full of uncertainty, election years can be a tricky time for fundraising. But, if you plan well, these seasons can also be full of opportunities. Following are three tips for creating a winning funding strategy during a funding year.
Tip 1. Know the Trends
While elections are unpredictable, there are certain trends that your organization can take advantage of during an election year.
For instance, research tells us that giving typically follows the trends of the previous year (i.e., if giving was going up, it will continue to do so). Some studies also suggest that the “losing” ideology, or programs aligned with the defeated candidate’s party, can see an almost 60% increase in giving.
These facts can help you as you reach out to your foundation partners and plan for the rest of your fundraising year.
Tip 2. Know the Platform
This tip flows from the second. You want to closely analyze the past giving trends of political parties and candidates as well as review their plans for if they get elected.
For example, consider the Biden-Harris Administration's dedication to alternative energy funding versus the Trump campaign's commitment to school choice.
Tip 3. Scenario Plan
The final tip is to plan for every scenario.
In the example above, it would be wise to consider if spending a lot of time and resources securing federal funding to support a clean energy program is worthwhile if you’re unsure if the grant program will stay funded.
You may also consider creating a short list of grants to pursue depending on which side is successful.
Conclusion
Uncertainty does not always need to be negative. With careful planning, you can find the funding that can help your organization to serve your communities well.