
A power word (or trigger word) is a word proven to capture attention and evoke a strong emotional response from your target audience.
In the competitive world of grants, where funders can receive hundreds of applications, power words can make your proposals more compelling, improving your chances of funding success.
Following are a few words to help your proposal stand out from the stack.
Sample Power Words
You
While you may be tempted to write in formal third-person, consider using “you” to help your argument speak directly to your audience.
“You” invites the funder to play a role in accomplishing your shared mission, humanizing your appeal and leaving a lingering impression on grant reviewers.
Because
Interestingly, using the word “because” can help your case be more persuasive.
In his book, Influence: The Psychology of Persuasion, Robert Cialdini shows how “because” was more effective than long-winded explanations to persuade audiences into taking a desired action.
So, when describing why your ask is necessary, try inserting “because.”
Compassionate
Sometimes power words can be gender-specific.
For instance, in her work, Dr. Jen Shang shows that women are more likely to partner with you when you use the word “compassionate.”
Conclusion
When working to build relationships with funders, your strategy should consider that even the most basic wording can pack a powerful punch.
These are just a few ways you can make your proposals more captivating. Want more tips and insights to fuel your mission? Check out our blog on Winning Federal Grants: A Step-by-Step Guide. Make sure to follow us on LinkedIn, Facebook and Instagram.
Do you need help securing grant funding? Reach out to us today for a free consultation.